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Senators announce deal with CAA to re-name Yardmen Arena

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Belleville’s Yardmen Arena gets a new name as the CAA arena. Photo by Casey Horn

By Ludwick Chapman [2]

BELLEVILLE – An agreement to change the name of the historic Yardmen Arena was announced last week by the Belleville Senators.

The team’s management shared their naming rights partnership with the South-Central Ontario division of the Canadian Automobile Association to rename the Yardmen Arena to the CAA Arena in a press release [3] on their website.

Built in 1978, the arena was originally named after a group of railroaders, the Belleville Yardmen, who raised money for its construction. The Senators were looking for a sponsor for the arena since their arrival in Belleville last year as part of their agreement with the city council.

The team plans on honouring the 40-year history of the arena, as well as hosting an official celebration and sign lighting on a future date.