By Alisa Howlett 
BELLEVILLE – The Ontario Hockey League  should do more to prevent sexual harassment, says an expert on gender issues in sports.
Marchment , who was named captain this year, sent insulting messages to a woman on Tinder  from the phone of another Bulls player, Chad Heffernan . Marchment has since apologized on Twitter .
The team has a strict social-networking policy, team general manager George Burnett  said Wednesday, and takes the case very seriously.
“Certainly a line has been crossed here,” he said.
Burnett said he feels Marchment was sincere when he made comments accepting responsibility and apologizing on Twitter.
“Jake’s comments were very clear. He has put his team, his teammates and the city of Belleville in a situation (that) he’s not proud of,” he said. “He’s a young man that’s made a mistake and he’s taken full responsibility for that.”
But Marcia Milne, an assistant professor of kinesiology at the University of Windsor  who focuses on gender issues in sports, told QNet News that Burnett’s statement feeds into the problem. “A young man that’s made a mistake” is just a nice way of saying “boys will be boys,” Milne said.
“At what point is that going to stop?” she asked. “This (time) it was just a text message. What if it escalates to something further? Will that still be boys being boys?”
Social-media misconduct is not the issue here, Milne said. The OHL should require all players to participate in sexual-harassment and hazing workshops at the beginning of the season, she said.
“Maybe the entire team needs to go through some kind of behavioural modification to see where this is coming from and how it can be stopped so this doesn’t happen again.”
Milne said she definitely thinks the discipline needs to be more severe. She also said an apology on Twitter is not enough.
“Does he actually think he has done something wrong? Do we know if he actually realizes what he has done? Or is this just the knee-jerk reaction to ‘Oh jeez, I got caught, so I better say the right things so I will be able to continue playing’?”
“It’s almost as if they’re not learning … We have this trend with athletes, especially male athletes, of putting them on a pedestal and we almost cater to their every whim. So there is a sense of entitlement where they can do anything they want,” Milne said. “When that doesn’t happen for them it almost turns ugly.”
Hockey players are praised for being dominant, aggressive, and in control while they are on the ice and this bleeds into their everyday life, Milne said. However, no one is addressing this kind of behaviour when they are off the ice, she added. A line needs to be established so these young players know what is acceptable behaviour where and when, she said.
Milne also said a proper punishment for this kind of behaviour needs to be established.
Marchment “got caught. You don’t even know how prevalent this is within the (OHL). This is something that the league should address because this is the pool that is going to be picked from to go to the NHL … and there’s even more pressure added on top of that.”
Such behaviour can be a precursor for something physical or sexual later on if it’s not controlled, Milne added.