Prince Edward County gets award for community marketing

By Justin Medve

BELLEVILLE — The Economic Developers Association of Canada has given Prince Edward County its most prestigious marketing award.

The county was recognized for a video called Progress Redefined that was produced for it by advertising company BBDO and boutique production company Someplace Nice TV. It highlights how the county is keeping to the roots of its culture and using traditional resources to progress as a community.

The video shows Prince Edward’s County’s specialization in agriculture, winemaking and art. It also shows stunning rural landscapes.

The Economic Developers Association’s website says it is looking for the themes that are in the local video when choosing award recipients.

“To us, sustainability is about mindfulness – being mindful of one’s place, processes, and mentality in order to influence change for the better of our communities, local and global,” it says. “Sustainable marketing practices have minimal long-term effect on the environment. Sustainable marketing just makes good sense. It is about gaining the competitive advantage by adopting a holistic, environmentally-friendly mentality that is clear in your marketing tactics.”

Prince Edward County was chosen from over 100 nominated Canadian towns and cities.